Twitter Pulls Support For AMP Links
AMP will no longer be supported by Twitter by the end of the year, and all links will be directed to their original URLs.
Twitter will no longer support AMP links, instead of redirecting users to the publisher’s own website.
According to the company, the change will take effect by the end of the year.
According to an updated developer document about AMP pages, Twitter is planning to discontinue the format.
We’re in the process of discontinuing support for this feature and it will be fully retired in Q4 of 2021.
Twitter user David Esteve noted that AMP pages had been missing from Google’s support since mid-October when Christian Oliveira spotted the updated document.
— Christian Oliveira (@christian_wilde) November 17, 2021
It’s possible that AMP has already been discontinued in some areas due to Twitter’s “process” of dropping support for AMP.
All Twitter users will stop seeing AMP pages after 2021.
How Do This Affect Websites With AMP Pages?
AMP-enabled websites can continue to publish their web pages and share the links on Twitter.
There is only one change: Twitter’s traffic will be sent where it wants.
Twitter will direct users back to the original URL of the publisher rather than sending them to AMP’s stripped-down version
As a website owner or employee, you don’t have to do anything to comply with this change.
Twitter links to AMP pages will still work. AMP URLs won’t break, so you don’t have to worry about 301 redirecting all your AMP URLs.
Whether you want to continue to support the format on your end is a matter of personal preference.
AMP HTML doesn’t have any inherent advantages. It’s an easy way to publish content that’s fast and easy to navigate, but that can easily be done without resorting to AMP.
From an SEO perspective, it is not necessary to use AMP, since Google says it is not a ranking factor.
The case for publishing AMP pages is getting harder to make, especially after what’s happened with it in the past year.
The company is gradually phasing out AMP in a number of places where it was once widely used.
In case you missed it, here’s a summary of recent developments.
Google is discontinuing AMP
The Page Experience Update includes a number of changes that suggest Google is moving away from AMP.
Google’s first step toward phasing out AMP was to remove the lightning bolt icon from search results.
AMP pages may be harder to spot in mobile search results, but they can rank just as well as any other type of page.
In an effort to move away from AMP, Google removed it as a requirement for Top Stories carousel pages.
The AMP pages have not been removed from the carousel. They’ll still be allowed to appear, but will be mixed in with regular HTML pages.
In September, Google announced it would show more non-AMP content in Google News, one of the last steps in phasing out AMP.
As with the Top Stories carousel, AMP pages are still eligible to appear in Google News, but users will now see regular HTML pages more frequently.
Google News is also sending users directly to the publisher’s URLs, rather than rendering them in the app.
It was supposed to roll out with the Page Experience Update, but it was delayed by a few months.
AMP pages are less likely to land on Google, and soon Twitter.
Thus, publishers will get more traffic to their native URLs, where they can use features that would have been removed from the AMP version.
Source: Twitter Developer Platform