What Makes SEO So Important For Local Marketing?
Even though online visibility has increased for businesses of all sizes, more and more people are searching and buying locally? Nowadays, it’s easier than ever to locate a business by location thanks to mobile devices and apps like Yelp, Foursquare, and Google Maps.
The BrightLocal study indicates that 25% of consumers use mobile devices to search for local businesses. If your website is unoptimized for these types of searches, users will look elsewhere; otherwise, your marketing efforts will be to no avail. In this post, I explain why SEO is important for local marketing.
You can do it easier than ever before
Take advantage of local search without being an expert by working with some great SEO companies like SEO Consulting London. Many companies offer services like creating Google My Business for your business. You can receive valuable content through blogs or press releases, as well as optimize relevant keywords. You can benefit from SEO services in many ways without having to perform all the work yourself!
Rank higher for target keywords
Online marketing relies absolutely on local SEO because it leads to better rankings for the keywords you want. In the last five years, location-related searches have grown significantly, accounting for 35-50% of consumer searches. You can track the growth of these types of searches and their potential to generate more traffic in the future by monitoring them.
Improved mobile search visibility
In the era of Google’s local mobile search results, a dynamic online presence will help increase your visibility and increase your chances of inviting new customers. Approximately 50% of users search for companies on their smartphones or tablet. The future of local search may be missed if your website is not mobile-friendly.
Local clients you may be able to serve
At least 2 out of every 510 leads you to get from your website will become customers. The more traffic to your website, the more likely you are to succeed. By using local SEO measures, you can increase visitors to your website by 1,000 to 2,000, which is 1,000 more leads for your business.
Enhanced brand awareness
Working locally allows you to communicate with clients in your area. This will promote you to build brand awareness in your community, where it counts most. In a partnership, word of mouth tends to represent an excellent promotional tool. As a result, if you do local marketing right, you can target your customers’ interests and benefit from word-of-mouth.
Do not wait another day to contact SEO Consulting if you want better rankings for specific keywords, greater visibility on mobile search engines, or you require people in your area to know about your business! Let’s talk! It would be our pleasure to work with you.