10 SEO Friendly URLs Practices That You Must Know Today

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10 SEO Friendly URLs Practices

What are SEO-friendly URLs?

SEO-friendly URLs are those website URLs that are designed to meet the needs of users and searchers. Specifically, SEO-optimized URLs are short and contain rich keywords.

Why are URLs important for SEO?

Search engines use your webpage URL to perceive what your content is about along with heading tags and anchor texts. SEO-optimized URLs are fundamentally important that Google has included a whole section of URLs in the SEO Starter Guide.

10 Best practices for URLs optimization

1. Include Keywords in the URL

Put your primary keyword in the URL which you want to rank on the search result page.


When you include a keyword in your URL, that keyword tells Google: “This page is about that topic”.

Suppose your target keyword for that page is ‘digital marketing.’ The URL you have to use contain ‘digital marketing.’


2. Use hyphen (-) for separate words

You must use a hyphen (-) to separate words. Some SEO experts suggest using underscore (_) too, but their reason is not valuable enough to follow.

3. Keep URL Short

Your URLs should be short and descriptive. This is because long URLs confuse Google and other search engines. For example, look at this URL:


To Google, this page is about articles. But it also understands redirect and default. Directly compare the above large URL with the short URL:


Since this URL is short, Google can clearly interpret the content of that page.

4. Be tempted to click and share

Organic click-through rate (CTR) is a very important search engine ranking factor right now. And a significant part of your URL is in the search results whether someone likes to click on your site.

Below are 2 URLs as examples:

a) https://example.com/seo-beginners-guide

b) https://example.com/blog/3456789/p=v2haCk67

The first link is more clickable than the second one.

5. Always keep the URL in small handwriting

This is not a “big deal” because uppercase and lowercase letters behave the same way in most modern server URLs. That means small hand shows.

But some don’t.

For example, some servers will treat these URLs separately.

https://example.com/Keyword-research (404 not found)

https://example.com/keyword-research (200 ok)

So, stay on the safe side. Use all lowercase letters in your URLs.

6. Avoid using dates

In the fullness of time, CMS (like WordPress) automatically includes dates in the URLs:


This is rarely perceived in 2021. However, I still see many people using dates in their URLs. And this is a destructive practice.

There are two reasons for this

First, dates lengthen your URLs.

For example, this URL contains a 3-word keyword and date:


It includes a total of 54 characters.

But when you omit the date, it is only 43 URL lengths.

7. Assist in navigation

Well-organized URL subfolders make it easy to understand where users are on your site. They help search engines organize the pages of your site into separate sections.

In fact, Google says:

It’s important to serve visitors to quickly find the content they want on a website. It can help search engines understand what content a webmaster thinks is important.

8. Keep HTTPS

HTTPS has more to do with URLs. But HTTP or HTTPS should be covered here considering it is part of your URL.

There is not much to discuss here. HTTPS represents the standard of security. So if your site is unsecure yet, you must switch to HTTPS.

Also, Google says that HTTPS-protected sites receive a ranking advantage.

9. Do not use the title of the blog post

Why is this a problem?

First, like the date, it creates a longer URL than you actually need.

Second, it makes it much harder to customize your content.

For example;


We recommend using only your target keyword (plus one or two words) without such a URL.

For example


10. Subfolder URL vs Subdomain URL

Subfolders are much more SEO-friendly than subdomains. This is because Google considers a subdomain to be a completely separate website.

For example:

https://example.com/ {domain}

https://bn.example.com/ {subdomain}

But when you move a category/section to a subfolder, Google knows it’s part of your main site.

For example:

https://example.com {domain}

https://example.com/blog {subfolder}


In the best SEO practices URL length, friendliness and the rich keyword are very important. So every SEO expert must follow these techniques for better results.

Categories: General SEOGoogle


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