Google Discover Traffic Increase With Max Image Preview Tag
Google has released a new case study showing how using the Max Image Preview command can increase the number of clicks by up to 333%. The directive is a meta tag that instructs Google to preview the image in large size in SERPs.
What is Google Discover?
Google Discover is a mobile version feature of the Google app which shows automated picked content for a single user. This is a way to display articles to users who have shown interest in a specific topic.
For example, users who search for articles about second-hand mobile reviews can see article recommendations about buying used mobiles.
Discover is another traffic source that can help attract interested visitors to the publisher’s website.
Therefore, publishers should not rank for search queries but should make their pages attractive in the Google Discover format.
How does Max Image Preview Build Google Discover Traffic?
When Google displays a website on Google Discover, Google recommends using a meta tag called Maximum Image Preview to maximize the click-through rate. The Max Image Preview meta tag tells Google the size of the image to preview largely when displaying the publisher’s webpage in Discover.
This meta tag is a directive, which means that Google is obliged to follow the instructions contained in the meta tag.
Google recommends setting a meta tag to tell Google to display the largest image on the page. When a large image is displayed on Google Discover, it can help the page stand out and generate more traffic.
Max Image Preview Settings
This is what the Max Image Preview meta tag looks like:
<meta name="robots" content="max-image-preview:large">
The part labeled “robots” means that the meta tag applies to software called “robots” that crawl web pages on the web. Robots are also called crawlers and spiders because they crawl their webs.
The part labeled “Content” tells Google the settings of the image size to be displayed.
There have three configurations: none, standard and large.
Google interprets each setting like this:
“none: No image preview is to be shown.
standard: A default image preview may be shown.
large: A larger image preview, up to the width of the viewport, may be shown.”
If you want Google to send maximum traffic, Google recommends that publishers use the “large” setting. The absence of the meta tag caused Google to use the default image preview.
Case Studies Illustrate Usefulness of Max Image Preview Tag
Google has published two case studies that illustrate how a simple meta tag can lead to a dramatic increase in traffic.
The first case study was a food blog, which was able to increase Discover’s click-through rate by 79%.
The second case study comes from a Brazilian journal. After implementing the meta tag, their click-through rate increased by 30% within six months, and the number of clicks increased by 333%.
The case study quoted the magazine publisher:
“The adoption of the meta tag with large image preview settings brought a meaningful increase in clicks and CTR for us. Initiatives like this one make a huge difference in the work that we, publishers, invest in day-to-day life.”
Too Good to Ignore
This tip for increasing Google Discovery clicks by using meta tags is too easy to pass on to sites that have articles that may be eligible to show up on Google Discovery. Implementing meta tags is easy and the rewards can be high.