Black Hat Search Engine Optimization
What is Black Hat SEO?
Black hat SEO is a set of practices that deceives search engines as a piece of valuable information. But in reality, the content is not that much good. So, somehow Google or other search engines become impressed with the webpage and give ranked in SERP. These techniques usually ignore users’ search intent but pretend to be useful on behalf of Google.
Black Hat SEO vs White Hat SEO
|Black Hat SEO||White Hat SEO|
|Avoid webmaster guidelines.||Follow webmaster guidelines.|
|Ranked for a short time.||Long term beneficial method.|
|Harmful for not only that content but full website.||Increase authority & trustworthiness for a full website.|
|Visitors don’t get any value from the content so it increases the bounce rate.||It provides value to the users and some of them return next time.|
|Can get penalized by Google.||Risk-free online journey.|
How Black Hat SEO can harm your website
- It is commonly demoted from the SERP rank. In the worst case, it could be deindexed and placed in the sandbox as a spammy website.
- This is a short time benefited process. After it can be 99.99% sure that the rank will be demoted.
- This makes annoying your visitors. So naturally, your sell will be decreased.
- Black hat SEO can ruin your whole business like a house of cards.
9 Black Hat SEO Techniques
1. Low-quality content
This is a very common black hat SEO technique used by some so-called SEO experts. The quality of the content is not good enough for satisfying the search intent but they forced search engines to rank it. Though creating quality content is not an easy task neither cheap but one quality content is far better than 20 low content. In my personal experience, I saw many content creators who published a very limited number of contents with a long-time interval. But they are very successful in their industry.
2. Keyword Stuffing
If one or more than one keyword is used unnecessarily in any content then it is mentioned as stuffed content for those keywords. It happens when an unprofessional SEO expert tries to rank on SERP specifically on those keywords and uses them randomly on the content.
But dude, Google is not a fool anymore. Today or tomorrow, they got caught and suffered for what they did.
In my opinion, write for your user, not for search engines. Google is like a bridge, not your destination. Buyers are your destination. If you are driving a car and focus only on the bridge which is helping you to reach your destination then you will never get the desired goal.
3. Duplicate content
Sometimes this phenomenon happens unintentionally. Let me explain this as an example, guess you published content about ‘leather shoe’. Also, guess your website is installed with an SSL certificate but not canonically redirected. So, there should be two different URLs got the same content. As the result, when our lovely Google crawler checks for your content then it will find two content with 100% similarity. So, Google will become confused about the original content. If Google becomes far angry (suspicious) then you could be penalized.
If someone does this intentionally to show that ‘my website is hundreds or thousands of contents on the same topic. So, give me top rank on SERP.’ But he writes only one topic and republished them many times. Then this will be called duplicate content with black hat SEO.
This is a pure black hat SEO technique. For this technique, content is created for showing search engines about a niche but in reality, the content defines something else. In short, using specific keywords and their LSI forms makes content that is related to answering a question but the mean of the content is the opposite. Another method is redirected page for this technique.
5. Buying Backlink
The backlink is a major ranking factor from the very beginning of SEO history. So everyone becomes happy when they get a backlink. Because many SEO thinks that ‘more backlinks help to more rank.’ But in reality, without quality and a relevant sourced backlink is nothing but poison for you.
Whatever some websites on the internet provide backlinks in exchange for money. They are usually not relevant to the website and are also very opaque about the niche.
6. Link Farm & Private Blog Networking
Link farming and private blog networks are two other ways of black hat trying to create fast and non-organic links. In this situation, marketers use private blog networks to link to sites that improve search rankings.
7. Spamming Blog Comments
If you comment to get a link without looking at the value of another website and without maintaining relevance, it will be a spammy blog comment.
8. Structured Data Manipulation
Structured data or schema markup is the addition of code to a webpage that helps crawls understand what the webpage is about so that search engines display informative results. Black hat SEO uses structured data to display false information to search engines in search results.
9. Negative SEO or false reporting competitor sites
Negative SEO is a strategy used to employ black hat SEO to make it look like an authority site. The goal of this strategy is to beat the competitors by search engines.
Although Black Hat also temporarily raises its rank, it is extremely detrimental to the survival of the business on a large scale.